"Brewable Beans"
I am taking a market research survey which is asking me what I think of the potential product, Floger's Coffee "Brewable Beans." Basically, they pre-grind the beans wat too much and then reconcentrate the grinds into little tabs where 1 tab=1 cup--meant for the average American who "hates the guess work in brewing a cup of coffee, and hates that they sometimes brew a pot too strong or too weak." Um, Okay...interesting concept... but, NO.
Then some of the strongly agree-strongly disagree statements were:
"This brand is for people who appreciate the finer things in life."
"This brand brings my mornings to life"
"With this brand I feel I'm doing the best for my family"
HAHAHAHAHAHA.

3 Comments:
It's funny to me that companies spend so much money on marketing strategies as a substitute for quality.
True. Later in the survey, it also asked me if I'd be willing to pay extra for this brand. "Strongly Disagree," anyone?
I want my coffee in pill form.
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